Last week I attended a seminar on ‘The Neuroscience of Online Engagement’, and was amazed by Elias Arjan’s presentation. I learned a lot regarding online engagement and neuroscience… But I was curious about the neuroscience of headshots.
We learned about new pathological definitions involving the addiction of social media, mainly facebook, we learned about web design in relations to the human mind and mainly about the most important aspect of the neuroscience attention in a website ( I won’t spoil Elias presentation by giving away his secret). At the end of the session I asked Elias questions regarding my experience with corporations increasing performance due to headshots. Elias confirmed that studies have proven that people will look at an image of a face before anything else, secondly would be a picture of an animal, followed by an image of food. We don’t want to read content right away, its not an instinctive response.
So if a portrait is the first visual point, shouldn’t all online websites have a portrait to the left of a page, helping people visually follow a sequence? Being a headshot professional, I have witness the engagement related to headshots, and the difference it makes when people use our system for realizing a great headshot.
Do we relate to faces because we human beings are narcissistic and will respond to things that matter to us, mainly us and about us? Or does it have to do with bonding and social development? I wonder if we also will automatically and intuitively make judgements toward the headshot in a profound and intuitive way?
It seems that by passion, trial and error and curiosity I have been building an online neuroscientific approach for producing a headshot that is ‘the optimum branding identity’. In next week’s blog entrance I will write more about the optimum branding identity, headshot.