Are you building a dream as a business professional, entrepreneur, or performing artist? Have you already invested in portraits for branding, but would like to explore ways to use those head shots as a branding tool? The following are the top five ways to benefit from your head shots:
Try Googling the name of anyone you know (if it´s a common name, enter the city associated with the name for better results). Unless you are looking up the name of somebody famous — which will also access media and Wikipedia links — LinkedIn will usually appear within the top search results. Of course, with LinkedIn you can also add your resume, work experience, awards, and any vital accolades inside the social media channel corresponding to your name, for more comprehensive exposure. linkedin.com
Google Plus and Gmail
As with LinkedIn, your Google Plus and Gmail links will also appear in the top search results, along with your head shot and a short bio. This presents a simple, yet effective way to showcase yourself to clients and friends in all your Google correspondence or blogs.
If you are a business owner and have your own website, or if you carry a lead position within your department, company, or corporation, then include your head shot in the “About Us” page. This will personalize your bio, while enhancing the reader or viewer´s memory of who you are and your role in the company.
Facebook is a global phenomenon and a social media powerhouse. Having a fresh, professional, and engaging head shot creates yet another opportunity to show yourself in a memorable way to the world.
As with a professional website, including an inset or an “About Us” page with your head shot in printed material will help both present and potential future clients remember you.