good headshot

What is meant by “a good headshot”, one may wonder?

Art of Headshots your beautiful energy is a studio with three locations, Vancouver, Calgary and Victoria. We specialize in producing the ultimate branding identity, your headshot.

How often do you hear somebody say, “this is a good headshot” or “I had great headshots done by…”, how do we define the meaning of a good headshot?  An acknowledgement of a “good headshot” will vary substantially by individuals age, gender, career and purpose for having a professional headshot.

Please beware that if your definition of a good headshot is being 50 and looking like a 30 yrs old, read no more.  Wearing sunglasses and ten inches of makeup, I am not your content provider but feel free to search online, there are thousands of articles that look at headshots superficially, but not here.

A great headshot is an engaging portrait (1) with branding power (2) that showcases the attractive (3) qualities of a professional (4) in his or her industry;

1 – Engaging portrait is an image that relays a vivid understanding of an individual’s personality.  Some will say, it captures the soul of the person.

2 – Branding power clearly defined.  For an example if you are a public speaker your headshot should have the viewer feel enticed by your portrait and sub-consciously agree to stare at you for 3 hours and willing to pay to listen to you.

3 – Attractive, let’s face it we want to showcase a portrait that bring the best features of the individual (  makeup, photoshop and great lighting ).  Most clients will skip item 1 and 2 and pick the portrait which they think it looks best… Robbing themselves of a wonderful headshot.

4 – Professional is defined by one’s individual career path.  If you are an actor your professional portrait may allow a casting director to fully understand the role, a ceo will have a portrait that showcases a leader and astute decision maker.  The CEO of a high tech company will dress different than a CEO of a bank.