Headshots, a marketing tool for Success

June 13, 2014

Headshots, a marketing tool for
At Art of Headshots we have made our
tagline “the optimum branding identity”, because in most cases
you are the brand and your modern portrait is an image of you- at
your best. What can be more important than the visionaries, the
team, the creators and inventors? How do you purchase a service that
will provide you with a headshot that will help your sales people
make millions, the creators communicate their genius and the
professionals express unparalleled competency?
Our ability to recognize faces and
expression is one of humanity distinct qualities. We look at people
and immediately in our sub-conscious mind make decisions about that
individual. Our defence system will accept or reject that person
based on our innate perception. How can you have a headshot that
will engage with your future client, boss or even lover?
Neuroscientists who specialize in the
study of online engagement have determined that we will look at an
image of a face before anything else. Secondly would be a picture of
an animal, followed by an image of food, when looking at someones
online profile or web page. We resist reading content right away,
it’s not an instinctive response. So your headshot is a tool to help
the reader in a deeper level decide if he or she is going to read
your content.
So, if a portrait is the first visual
point, shouldn’t all online websites have a portrait to the left of a
page, helping people visually follow a sequence? Being a headshot
professional, I have witnessed the engagement related to headshots,
and the difference it makes when people use our system for realizing
a great headshot.
Do we relate to faces because we human
beings are narcissistic and will respond to things that matter to us,
mainly us and about us? Or does it have to do with bonding and
social development? I wonder if we also will automatically and
intuitively make judgements toward the headshot in a profound and
intuitive way?
It seems that by passion, trial and
error and curiosity I have been building an online neuroscientific
approach for producing a headshot that is ‘the optimum branding
identity’. My first experience of the magic and power of a great
headshot was the discovery that National Geographic magazine would
boost sales every time they add a portrait called the ‘Afghan Girl’,
I wonder how many millions and millions of dollars they have earned
on the account of a single picture of a13 yrs old girl photographed
30 yrs ago?
Walking to a book store we will see
autobiographies of great people and the cover isn’t painted or
designed it is more often than not a portrait of the person. Writers
of all ages, races and hierarchies benefit from a great portrait
cover of themselves to entice the reader to purchase the book. Would
we see Nelson Mandela’s portrait in a Vogue magazine article? But
his portrait earns his family millions of dollars. While a model’s
portrait might be somewhat exciting it may become a hinderance for
book sales since we automatically determine who has life experience
interesting enough to read a thousand of pages and who doesn’t?
After a long process of analysis and
studies of headshots, we have devised a failed safe approach to
producing a modern portrait to help our customers bring out the best
of themselves. A meaningful headshot specific to become the optimum
branding identity.