Tourism Vancouver

Vision, Mission and Core Values

Tourism Vancouver

Our vision is for Vancouver to be known as the most exciting, attractive and welcoming city destination in North America, and a must-visit year-round destination.

Our mission is to attract more visitors, get them to stay longer, spend more and say wonderful things about our destination both during and after their visit.

Our corporate core values are:

We live, breathe and share Vancouver
Our passion for the destination motivates all we do. We champion tourism as a positive force for the city and are invested in the sustainability of our industry.

We are powered by people
We cultivate an open, respectful and professional environment where success and collaboration thrive. People are the source of our strength.

We are adventurous
We are empowered to take educated risks, pursue new ideas, and build big-picture strategies. We are driven by continuous growth and inspire industry leadership.

We play with purpose
We value work/life balance and embrace opportunities to recharge and rejuvenate. We believe play enhances creativity and take inspiration from our surroundings.

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