Vision, Mission and Core Values
Our vision is for Vancouver to be known as the most exciting, attractive and welcoming city destination in North America, and a must-visit year-round destination.
Our mission is to attract more visitors, get them to stay longer, spend more and say wonderful things about our destination both during and after their visit.
Our corporate core values are:
We live, breathe and share Vancouver
Our passion for the destination motivates all we do. We champion tourism as a positive force for the city and are invested in the sustainability of our industry.
We are powered by people
We cultivate an open, respectful and professional environment where success and collaboration thrive. People are the source of our strength.
We are adventurous
We are empowered to take educated risks, pursue new ideas, and build big-picture strategies. We are driven by continuous growth and inspire industry leadership.
We play with purpose
We value work/life balance and embrace opportunities to recharge and rejuvenate. We believe play enhances creativity and take inspiration from our surroundings.
227 - 970 Burrard Street, Vancouver, BC V6Z 2R4
Call - (604) 506-1766
131 9th Avenue SW #140, Calgary, AB T2P 1K1
Call - (587) 317-6663
366 Adelaide street east - suite 243, Toronto, ON, M5A 3X9
Call - (437) 800-1969
Art of Headshots Victoria Studio
106-1600 Quadra St. Victoria BC V8W 2L4
Call - (778) 403-6360