Geoffrey James once said, “Extraordinary bosses see their company as a collection of individual hopes and dreams, all connected to a higher purpose. They inspire employees to dedicate themselves to the success of their peers and therefore community – and company – at large.”1
If we believe, like James, that the people managing and making decisions for a corporation are invaluable, then their images should reflect that same standard. That is, their corporate headshots ought to showcase the unique beauty of the company’s greatest asset: their people.
Steve Jobs understood the value of individuals. “Some people can do one thing magnificently, like Michelangelo, and others make things like semiconductors or build 747 airplanes — that type of work requires legions of people. In order to do things well that can’t be done by one person, you must find extraordinary people.”